Trademarks and intellectual property of the Catadoras de Mangaba (SE): community-based tourism, creative economy and INPI

Abstract

Tourism elements such as those found in the environment are of paramount importance for its existence, as it is the attractive, natural, artificial or cultural that motivates the displacement of people. In Sergipe, the movement of women pickers of Mangaba aims to organize themselves in associations in seven municipalities where its activities are carried out: Japoatã, Estância, Indiaroba, Barra dos Coqueiros, Pirambu, Japaratuba and Itaporanga D'Ajuda. It seeks to encourage the multiplication of knowledge acquired, increasing the capacity of production and marketing of products of Mangaba (truffle, bullet, liquor, jelly, mousse and cookie), and the guidance for the construction of solar dryers that will benefit the fruits. Such motivation is part in the discussion of Community Tourism as bias to the construction of mangaba as well a sustainable cultural and tourist attraction on the coast of Sergipe. In that respect the trademark registration with INPI for the products of women pickers of mangaba proves to be an important instrument of protection by the commerce of goods on the market within the notion of creative economy.